we check all the boxes

70+ years experience home building, land development, redevelopment, construction, brokerage, and short-term vacation rental property management. Since 1975 we have thrived during up and down economies and have been in the Scottsdale local market since 2012 developing relationships with all necessary services and tradesmen.
the right niche
The fast-growing trend of “Togethering” which is vacationing in large groups comprised of friends and family is driving the massive growth in the vacation rental industry. The vacation rental industry is projected to grow to $436.9 billion by 2022, a 44% increase since 2017.
the right market
Phoenix/Scottsdale is a year-round vacation destination because of world-class events, beautiful weather shopping, golf, and its dining/night life. Together with advantageous legislation make the area a top choice to own luxury short-term vacation rentals.
limited competition
Less than 1% of Scottsdale vacation rentals are 5,000+ sq. ft. with 6+ bedrooms. There is no major player in the target rental market. Additionally, current investors lack experience, capital, and resources to acquire homes in the target market limiting competition to only the end buyer. Dated and obsolescent homes that are not turnkey in the target market struggle to find an end buyer creating an excellent investment opportunity for the Fund.
Industry leading management
Our award-winning property management company takes over the day-to-day management of the properties once they become part of the Parsons Villas portfolio. Our properties will benefit from our well-honed processes that seek to position each vacation property for the needs of the luxury traveler and distribute them to over 60 online travel agents.
management software
Since 2016 we have used Streamline Vacation Rental Software, a class-leading, AIO vacation rental software as a CRM that manages leads, organizes accounting, manages distribution channels, syncs booking calendars, and sends guest communications. Streamline is now the industry leader and has a 100mm valuation. We work closely with key employees to maximize our effectiveness and use of the software. We also have access to proprietary information that others may not.
Marketing / Online Travel Agents (OTA’s)
We advertise on more than 60 OTA platforms like Airbnb, HomeAway, and VRBO, and are a premier partner with Luxury Retreats, a leader in the luxury vacation rental OTA space, with an average reservation size of over $15,000.
key performance indicators
Proven track record of constantly beating the market in key performance indicators like ADR and Adjusted RevPAR on average of 120+%.
government affairs
We worked with Congressman Barry Goldwater Jr. and the AZ Governor to help legalize Vacation Rentals through SB1350. We then established Arizona Vacation Rental Association (https://.azvra.org) along with Congressman Barry Goldwater Jr. leading the fight against overzealous state and local legislators to ensure favorable short-term vacation rental, laws, rules, and ordinances.
Bizcor is an industry leading digital marketing agency that builds our SEO, PPC, email marketing campaigns, helping us increase direct bookings! We currently rank on the first page of several relevant paid and organic Google searches.
verivest verified
Verivest is a real estate investment platform designed to bring transparency and trust to middle market investing. Sponsors are verified through institutional-grade due diligence and portfolio monitoring, allowing investors to more confidently assess the right deals for their investment goals.

over 50-years

combined experience

50-years combined experience in short-term vacation rental property management, custom home building, redevelopment, construction, brokerage, and land development.


family owned business

Parsons Villas is a generational family owned business that manages high-end, meticulously-renovated luxury properties in and around the Scottsdale area. By overseeing the investment properties, Parsons Villas can provide impeccable service, high attention to detail and a personalized touch at every turn.

the Parsons Approach

Our Differentiated Model

We understand the desires of the modern-day traveler and have developed an investment model that combines the acquisition of luxury, resort-style vacation rentals married with high-touch service at every turn.


Scottsdale’s most exclusive neighborhoods

Updated modern interiors with open floorplans perfect for large groups

Modernized finishes and furnishes, gourmet kitchens and other high-end amenities


Large homes on oversized lots

Resort-style outdoor living spaces with private swimming pools, spas, and courtyards

No crowded lobbies, long check-in lines, or


Professional concierge services

Remote check-in/out process -OR- request a live tour of your rental

Premium cable, gaming systems, smart TVs and much more


investment opportunity

why parsons

We are a highly specialized firm focused on acquiring luxury, single family residences in desirable vacation locations across the U.S.


Municipalities that have favorable laws supporting short-term rentals such as Arizona, Texas, and Florida

Areas that offer year-round destination activities including golf, concerts, sporting events, festivals, and hiking

Single family homes with favorable acquisition values relative to net operating income


Single-family homes in desirable destination markets for short-term vacation rentals

Locations with an abundance of 2nd, 3rd, 4th … vacation homeowners willing to sell over-built estates including the furnishings at significantly below cost

Homes on large plots of land that allow for the development of resort style amenities


Desire among the “millennial” generation who account for 40% of the working population, to choose spending on experiences rather than material items 1

Fast growing trend of “Togethering” which is vacationing in large groups comprised of friends and family

The vacation rental industry is projected to grow to $436.9 billion by 2022, a 44% increase since 2017.


A concierge team focused on providing a high-touch service to vacationers at every turn

The Management Company oversees all properties to maintain the highest quality

Deep relationships with realtors, contractors, and designers to help identify properties and remodel them with the goal of generating rental income in an efficient manner

property profiles

Luxury homes with no HOA located in desirable sections of Phoenix including Scottsdale, Arcadia, and Kierland

Homes will ideally have 5,000+ sq. feet, 6+ bedrooms and 4+ bathrooms

“Resort style” backyard with heated swimming pools, putting greens, BBQs, and firepits


highly specialized

why scottsdale

The Scottsdale area is continuing to be a prime vacation destination for professionals as well as large groups looking to combine luxury accommodations with a plethora of activities.




active rental




miles of
hiking trails





rental growth in scottsdale

our guiding principles

Only Buy Shelter

Experiencing several real estate cycles, our main focus will always hold true, people will always need shelter.

Location, Location, Location

Focus on assets in the best locations. Follow the “ripple effect.” They are the last to fall and the first to recover.

Buy Right

All great investments are made on the acquisition side, not the sale side. Know your market and focus on opportunities where people need to get out fast.

force value & improve cash flow

We create value from how we buy, how we build and design, how we manage, and ultimately, how we reposition the asset. Future demand and appreciation is just a bonus; not a focus.


  • What is the target return?

    20% - 25% Net IRR

  • What is the Target Fund Size?

    $100 million

  • What is the Target Acquisition Criteria?

    5,000 sq. feet, 6+ bedrooms and 4+ bathrooms in Phoenix suburbs including Scottsdale, Paradise Valley, Arcadia, and Cabo San Lucas.

  • Why is Scottsdale the ideal market?

    The Scottsdale area continues to be an advantageous location for short-term real estate due to amenable short-term rental regulations, expansive homes on large plots of land, and the area’s large tourist population. The Scottsdale area is continuing to be a prime vacation destination for professionals as well as large groups looking to combine luxury accommodations with a plethora of activities.

  • How can I invest?

    To receive the full PPM please click the following link: https://invest.parsonsfund.com or if you would like to speak to one of the principals directly please call 480.781.0717 – or email investors@parsonsfund.com

"The best time to plant a tree was 20 years ago. The next best time is now!"

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