we check all the boxes

the right market
Phoenix/Scottsdale/Paradise Valley is a year-round vacation destination because of world-class events, beautiful weather shopping, golf, and its dining/night life. Together with advantageous legislation make the area a top choice to own luxury short-term vacation rentals.
limited competition
Less than 1% of Scottsdale vacation rentals are 5,000+ sq. ft. with 6+ bedrooms. There is no major player in the target rental market. Additionally, current investors lack experience, capital, and resources to acquire homes in the target market limiting competition to only the end buyer. Dated and obsolescent homes that are not turnkey in the target market struggle to find an end buyer creating an excellent investment opportunity for the Fund.
the right niche
The fast-growing trend of “Togethering” which is vacationing in large groups comprised of friends and family is driving the massive growth in the vacation rental industry. The vacation rental industry is projected to grow to $436.9 billion by 2022, a 44% increase since 2017.
70+ years experience home building, land development, redevelopment, construction, brokerage, and short-term vacation rental property management. Since 1975 we have thrived during up and down economies and have been in the Scottsdale local market since 2012 developing relationships with all necessary services and tradesmen.
Industry leading management
Our award-winning property management company takes over the day-to-day management of the properties once they become part of the Parsons Villas portfolio. Our properties will benefit from our well-honed processes that seek to position each vacation property for the needs of the luxury traveler and distribute them to over 60 online travel agents.
management software
Since 2016 we have used Streamline Vacation Rental Software, a class-leading, AIO vacation rental software as a CRM that manages leads, organizes accounting, manages distribution channels, syncs booking calendars, and sends guest communications. Streamline is now the industry leader and has a 100mm valuation. We work closely with key employees to maximize our effectiveness and use of the software. We also have access to proprietary information that others may not.
Marketing / Online Travel Agents (OTA’s)
We advertise on more than 60 OTA platforms like Airbnb, HomeAway, and VRBO, and are a premier partner with Luxury Retreats, a leader in the luxury vacation rental OTA space, with an average reservation size of over $15,000.
key performance indicators
Proven track record of constantly beating the market in key performance indicators like ADR and Adjusted RevPAR on average of 120+%.
government affairs
We worked with Congressman Barry Goldwater Jr. and the AZ Governor to help legalize Vacation Rentals through SB1350. We then established Arizona Vacation Rental Association (https://.azvra.org) along with Congressman Barry Goldwater Jr. leading the fight against overzealous state and local legislators to ensure favorable short-term vacation rental, laws, rules, and ordinances.
Bizcor is an industry leading digital marketing agency that builds our SEO, PPC, email marketing campaigns, helping us increase direct bookings! We currently rank on the first page of several relevant paid and organic Google searches.
verivest verified
Verivest is a real estate investment platform designed to bring transparency and trust to middle market investing. Sponsors are verified through institutional-grade due diligence and portfolio monitoring, allowing investors to more confidently assess the right deals for their investment goals.

over 50-years

combined experience

50-years combined experience in short-term vacation rental property management, custom home building, redevelopment, construction, brokerage, and land development.


family owned business

Parsons Villas is a generational family owned business that manages high-end, meticulously-renovated luxury properties in and around the Scottsdale area. By overseeing the investment properties, Parsons Villas can provide impeccable service, high attention to detail and a personalized touch at every turn.


  • What is the minimum investment amount?

    $25,000. Pretty low, right? You definitely can't buy your own vacation rental for that amount let alone have exposure to 25 or more luxury mansions! It's called diversification where we come from.

  • Do I have to be an accredited investor?

    Yes. Since this is a Reg D 506(c) offering we can only accept investors that meet the "accredited investor" standard per the SEC. We will also need each investor to demonstrate proof that they meet this standard. You can go to Parallel Markets, upload your documentation and get a letter for free. You will then provide that to us when we request it.

  • What is the Preferred Return?

    8% annualized, paid on a quarterly basis from cash flows

  • What is the Target Return?

    15% - 20% Net IRR

  • Are there any incentives available for investing a larger dollar amount?

    Yes. There are three classes of units each with different minimums. The minimum investment amount is $1M for Class A which gives you an 80/20 split above the Preferred Return. The Class B minimum is $100k with 65/35 split and the Class C minimum is $25k with a 50/50 split.

  • Are there any incentives available for being an early investor?

    Yes. If you make a capital commitment within the first $3M of total commitments you will receive one share class higher than you normally would have. This means if you invest $25k you'll get Class B units instead of Class C and if you invest $100k you'll get Class A instead of Class B.

  • How can I invest?
  • Can investors stay in the homes the fund has purchased?

    Yes. Investors are entitled to discounted nightly rates. Class A investors get a 20% discount, Class B 15% and Class C 10% on top of any other promotional offers we may have at the time.

  • What is the Target Fund Size?

    $30 million

  • What is the Target Acquisition Criteria?

    5,000 sq. feet, 6+ bedrooms and 4+ bathrooms in Phoenix suburbs including Scottsdale, Paradise Valley and Arcadia.

  • Why is Scottsdale the ideal market?

    The Scottsdale area continues to be an advantageous location for short-term real estate due to amenable short-term rental regulations, expansive homes on large plots of land, and the area’s large tourist population. The Scottsdale area is continuing to be a prime vacation destination for professionals as well as large groups looking to combine luxury accommodations with a plethora of activities.

  • How many properties will you end up purchasing in this fund?

    We anticipate that the average equity investment per property will be around $1M so we will end up with give or take 30 properties. It's important to note that one of the key things we will be monitoring as we build this portfolio is the impact we are making by bringing new supply of luxury vacation rentals into the Scottsdale market. If we feel we are cannibalizing our own revenues we will cease acquiring new homes until the demand returns.

  • Will you be using any form of debt to finance the homes?

    Yes. We anticipate borrowing up to 70% of the acquisition price of each home using senior debt in the form of individual mortgages or a credit facility.

  • If I were to decide to invest today, when will I need to send in my money?

    Our plan is to conduct what they call a "closing" at the end of each quarter. The first closing will occur at the end of June 2022 so you will need to send your money in before then. Our target raise for this closing is $3M.

  • What happens if I'm interested in investing but you've already raised the full targeted amount for a given quarter?

    You will still be able to fill out all of the paperwork and claim your spot for the next quarter. We just won't be asking for your funds until the end of the next quarter.

  • How long will you be raising capital for this particular fund?

    We anticipate conducting no more than 8 closings over the life of this fund so we will be raising capital over the next two years. With that said, depending upon the depth of our deal pipeline we may end up completing the raise sooner than that. Our fundamental belief is that you make your money on the buy in real estate so we are in no rush to purchase homes at prices that don't make sense to us.

  • Do I only have exposure to the homes that are purchased during the quarter I invest?

    No. You will have exposure to all of the homes purchased by the fund. By exposure, we mean that you will reap the financial benefits of the income and depreciation generated from all of the homes.

  • What are the tax benefits of investing in the fund?

    The biggest tax benefit is the impact of depreciation which offsets a large portion of the income generated from cash flow. We intend on having cost segregation studies done on each home which will allow us to accelerate or front load some of that depreciation. Any homes acquired in 2022 will allow us to take advantage of 100% bonus appreciation which expires this year. This is one more reason it makes sense to invest in 2022!

  • What is the exit strategy?

    Since this is what they call a closed-end fund, it means investors don't have any kind of right to redemption like you would in a mutual fund. We are targeting to hold the properties between 3 and 5 years. At the end of that time, Plan A is to sell the entire portfolio to an institutional buyer like Blackstone, Airbnb, Vacasa, Hilton or Marriott.

the Parsons Approach

Our Differentiated Model

We understand the desires of the modern-day traveler and have developed an investment model that combines the acquisition of luxury, resort-style vacation rentals married with high-touch service at every turn.


Scottsdale’s most exclusive neighborhoods

Updated modern interiors with open floorplans perfect for large groups

Modernized finishes and furnishes, gourmet kitchens and other high-end amenities


Large homes on oversized lots

Resort-style outdoor living spaces with private swimming pools, spas, and courtyards

No crowded lobbies, long check-in lines, or


Professional concierge services

Remote check-in/out process -OR- request a live tour of your rental

Premium cable, gaming systems, smart TVs and much more


investment opportunity

why parsons

We are a highly specialized firm currently focused on acquiring luxury, single family residences in the Scottsdale/Paradise Valley market.


Municipalities that have favorable laws supporting short-term rentals such as Arizona.

Areas that offer year-round destination activities including golf, concerts, sporting events, festivals, and hiking

Single family homes with favorable acquisition values relative to net operating income


Single-family homes in desirable destination markets for short-term vacation rentals

Locations with an abundance of 2nd, 3rd, 4th … vacation homeowners willing to sell over-built estates including the furnishings at significantly below cost

Homes on large plots of land that allow for the development of resort style amenities


Desire among the “millennial” generation who account for 40% of the working population, to choose spending on experiences rather than material items.

Fast growing trend of “Togethering” which is vacationing in large groups comprised of friends and family

The vacation rental industry is projected to grow to $436.9 billion by 2022, a 44% increase since 2017.


A concierge team focused on providing a high-touch service to vacationers at every turn

The Management Company oversees all properties to maintain the highest quality

Deep relationships with realtors, contractors, and designers to help identify properties and remodel them with the goal of generating rental income in an efficient manner

property profiles

Luxury homes with no HOA located in desirable sections of Phoenix including Scottsdale, Arcadia, and Kierland

Homes will ideally have 5,000+ sq. feet, 6+ bedrooms and 4+ bathrooms

“Resort style” backyard with heated swimming pools, putting greens, BBQs, and fire-pits


highly specialized

why scottsdale

The Scottsdale area is continuing to be a prime vacation destination for professionals as well as large groups looking to combine luxury accommodations with a plethora of activities.




active rental




miles of
hiking trails





rental growth in scottsdale

our guiding principles

Only Buy Shelter

Experiencing several real estate cycles, our main focus will always hold true, people will always need shelter.

Location, Location, Location

Focus on assets in the best locations. Follow the “ripple effect.” They are the last to fall and the first to recover.

Buy Right

All great investments are made on the acquisition side, not the sale side. Know your market and focus on opportunities where people need to get out fast.

force value & improve cash flow

We create value from how we buy, how we build and design, how we manage, and ultimately, how we reposition the asset. Future demand and appreciation is just a bonus; not a focus.

"The best time to plant a tree was 20 years ago. The next best time is now!"

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