Software, management, design, construction, acquisitions. Ours.

We do not chase every traveler or every market. We buy in places where supply physically cannot respond to demand and we build for a specific guest rather than the average one. The machinery that does that is not outsourced.

Parsons Hospitality

Management. The Arizona operating company. Reservations, housekeeping, maintenance, pool service and guest service for the estates, run by employees rather than vendors. A third-party manager takes a share of gross revenue to do a thinner version of this.

Greenleaf Inns

Innkeeping. The Maine operating brand. An innkeeper on site in Boothbay Harbor, one housekeeping crew and one maintenance team across the inns. The operating leverage a single inn never gets.

III

Design studio

Design and construction. Parsons Design Build, our own design studio and construction team. It shortens the path from acquisition to revenue, gives us direct control over scope, and keeps the developer and general-contractor margin inside the project.

Acquisitions

The principal holds an active Arizona real estate salesperson licence. We source, negotiate and close our own acquisitions, most of them off market.

The machinery

We built the software the portfolio runs on

Management is not outsourced, and neither is the operating system behind it. Parsons OS connects the daily work of the portfolio, reservations, housekeeping, maintenance, pricing, accounting and document control, in one operating environment. The systems are built to reduce manual work, surface revenue leakage and keep operating data on one record.

The objective is simple: more revenue captured, less operating leakage, and fewer dollars of third-party margin leaving each property. A vendor's software optimises for their portfolio rather than ours.

Per-unit yield: rent by channel, occupancy, ADR and the rate floor on every unit

Punch list: open work by property, department and age

Accounting: P&L by property, on the same records as the bookings

Performance: pace, RevPAR, ADR and progress against the revenue goal

In design · Concierge: one inbox across every channel, drafted by an agent

In design · Inventory: camera scans each turn and flags damage with photo evidence

In development

Agent-assisted concierge
Computer-vision inventory
Automated document routing
Agent control plane
Acquisition-to-listing workflows
Integrated demand and channel marketing

The cycle

From a tired building to a reason for the trip

Acquire

Off market and below replacement cost, through our own licence. We have closed on estates the end buyer walked away from because they needed too much work.

Redesign and build

Concept, plans, interiors and construction by our own studio and construction team. Thirty days to a year depending on scope.

Operate

Listed across the major channels and our own direct booking sites. Priced daily on our own platform. Staffed by our people.

Refinance and hold

Stabilized assets are refinanced to return capital, then held for income and appreciation. Exits happen when they should, not because a fund life says so.

Investors and lenders

Want to see it running?

Come walk a property, or we will screen-share the platform. Either takes an hour.

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